Public Relations Specialist
- Shape public perception and build strong brand images through strategic communication.
- Influence media narratives and enhance organizational reputation with creative storytelling.
- Engage audiences by crafting compelling content for social media and digital platforms.
💰 Earn $60K-$101K
📚 Bachelor Degree
Overview
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.Scoop
Excellent (Increasing by 5% or more)
Day-to-Day
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Best For You If...
YOU Like 💕
- Being creative or artistic
- Influencing or leading others
- Relating with or serving others
You are skilled in 💫
- Active Listening
- Complex Problem Solving
- Critical Thinking
- Reading Comprehension
- Speaking
- Writing
You value 🙏
- Accomplishing things
- Having freedom
- Job security
In Action
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Public Relations Specialist
This short video gives an overview of what this career is all about.
Pathways to this Career
Here are few pathways you can take to become a Public Relations Specialist. Click on a pathway to learn more about it.
